NEWS: How to Run a Successful Franchise

November 4, 2013 | By: Admin

John Jarvis, David Lovell and fellow business partners, Mike Confalone and Rick Burwitz, first became involved in the European Wax Center by becoming developers in the Colorado and Chicago area. Shortly after the Colorado and Chicago developers opened up two of their own centers, European Wax Center Centennial in Colorado and European Wax Center Naperville in Illinois. The team was drawn to the European Wax Center franchise due to the great business model European Wax Center provided.


From a franchise owner standpoint, the team liked that European Wax Center provided the ultimate customer service as well. Guests are the number one priority and are greeted by name and with a smile. Wax specialists provide knowledgeable, professional and friendly service in an upscale facility where they use a specialized 4-Step Process. The Comfort Wax System, which is formulated in France, is unique to EWC and provides high quality waxing services at an affordable price. Guests are taken care of from the moment they step in the door to the moment they leave, and the team believes that this is one of the reasons guests come back again and again. Now guests are offered the best waxing in Naperville.


“For us as owners, what it really gets down to is the Ultimate Wax Experience. What we stress to our employees on a daily basis is that we are offering our guests the Ultimate Wax Experience,” says European Wax Center owner and developer, John Jarvis. “It starts from the moment the guest walks in the door to the time they walk out, following the processes and making sure we give our guests an outstanding service and experience. Doing that from the front of the business to the back and keeping our expectations high is how we know we are going to grow our business.”


The wax centers have received a lot of positive feedback from the residents of Naperville, Centennial and the surrounding communities. The most popular wax services at European Wax Center Naperville and European Wax Center Centennial have been the Brazilian bikini waxing in Chicago, IL and eyebrow waxing in Naperville, IL for women, while many men come in to get their chest or back waxed at both locations.  First-time guests come out saying it was much less painful than expected, while others guests who have been waxed at other facilities are pleasantly surprised at how effective and less painful the 4-step Comfort Wax System is.


Moreover, many guests are pleasantly surprised by the wax specialists’ extensive waxing knowledge as well as their professionalism and customer service. “I have waxed before and heard about European Wax Center Naperville from a friend who raved about it. My wax specialist not only explained each step of the process to me, but she also gave me helpful tips on how to really get the most out of every wax. I went back again just because of how comfortable the wax specialist made me feel and how informative she was,” explains Tara O’Rilley, a European Wax Center guest.


With making customer service a top priority and giving each guest the Ultimate Wax Experience, Jarvis, Lovell, Confalone and Burwitz hope their newly opened centers in Naperville and Centennial will really become a part of their respective communities. For now, European Wax Center Naperville has been supporting local schools in the area as well as the Naperville and Plainfield Young Women’s League, while European Wax Center Centennial has donated to various charity fundraising activities in their area. The team hopes to become more involved with the surrounding communities as the wax centers grow and looks forward to becoming part of the neighborhood, while providing the best hair removal in Naperville, Chicago, IL and body waxing in Chicago, llinois communities.

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